Wheels Up: Airline Business Plan Development | 
 enlarge | Author: John G. Wensveen
Publisher: Krieger Publishing Company
Category: Book
List Price: $32.50
Buy New: $31.85
You Save: $0.65 (2%)
New (4) Used (6) from $25.95
Rating:  3 reviews
Sales Rank: 623534
Media: Hardcover
Edition: 2nd
Pages: 148
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 11.1 x 8.6 x 0.7
ISBN: 1575242931
Dewey Decimal Number: 387.70684
EAN: 9781575242934
ASIN: 1575242931
Publication Date: August 20, 2007
Availability: Usually ships in 24 hours
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Product Description
Wheels Up: Airline Business Plan Development is unique because it concentrates specifically on the airline business rather than generic businesses. It incorporates features other plan books neglect. Modern trends are identified and discussed in detail to help the reader understand the importance of creating flexibility within the business plan. Flexibility is vital for an airline to be successful in today's increasingly competitive environment. Failure to understand recent and future trends in a new aviation environment could lead to failure. This second edition is aimed at a variety of readers including academic students, both undergraduate and graduate, business professionals, and entrepreneurs. It concentrates on business plan development suitable for airlines of all sizes, from single-engine single pilot operations to international jet operations. Regardless of a company's size, the main elements of the airline business plan remain the same.
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| Customer Reviews:
 Good Handbook December 12, 2008
K. Des Vignes (Trinidad and Tobago)
2 out of 2 found this review helpful
This book is exactly what it says, an easy to understand, step-by-step guide to developing an airline business plan.
I was required to buy this book as a text for an airline marketing course, it is a lot less effective a tool for a student - I would say spend the extra and get "Air Transportation" which has the same general concepts in depth and is a better reference tool. Don't purchase both unless you have money to waste.
 Unique and Enlightening May 11, 2007
Elijah Chingosho (Nairobi, Kenya)
4 out of 5 found this review helpful
I work in the airline business and was delighted to find a book that focuses on the fundamentals of airline strategic business plan development. The book captures the unique elements of airline business including the airline business environment, schedule, network and fleet planning, cost management and reduction and airline business models.
The book is well written in an easy to follow and understand format that should make it accessible to the various stakeholders of the air transport business. This is a must read book for all managers in airlines.
First book ever written on this subject and well needed March 14, 2004
13 out of 16 found this review helpful
This is the world's first book ever written on airline business pland development. The author outlines the true "elements" of an airline business plan versus the generic business plan. Anyone interested in starting a big or small company, airline or otherwise, must have this book. Every airline, airport, air cargo operator, consultant, entrepreneur, investor, and enthusiast must have this reference on hand. Excellent work!
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